Category Archives: Shop

Have You Had a Nature Fix Today?

At a recent gathering of Mass Audubon supporters, Florence Williams shared what she learned in writing The Nature Fix: Why Nature Makes Us Happier, Healthier, and More Creative.

Those in attendance were so inspired by her talk that we reached out to Florence afterward to ask her a few questions.

Florence Williams; Photo Mikaela Steinwedell

What inspired you to write this book?

I’ve always felt very connected to the natural world, and for most of my adult life I was fortunate to live in the Rocky Mountains with trails and wildlife all around. But five years ago, we moved to the heart of Washington, D.C. It made me think a lot about the connections I’d lost.

I wondered what the latest research had to say about how our surroundings affect our mood, cognition and health. I was also interested in how to reconnect to nature  within densely urban environments. Fortunately, there was a lot of fascinating new information out there.

What’s your first or most memorable introduction to nature?

I spent a lot of time in city parks as a little kid, but my introduction to wilder nature came from camping and canoeing with my dad. I remember being about 7 when he taught me how to jump across boulders in a creek. I remember the adventure of it, as well as the sparkling light and water, the sensory fulfillment. I was hooked as a river and water person.

What are a few of the most important health benefits one gets from connecting with nature?

It seems like the main factor is stress reduction. Being in pleasant natural environments—even for short periods of time—can lower our blood pressure and reduce stress hormones. Large-scale epidemiological studies show that people living near green space have significantly lower mortality rates, including lower rates for some cancers, cardiovascular diseases and respiratory distress. This was even after adjusting for income.

In fact, the lower your socio-economic status, the greater the health benefits. Nature appears to be a social leveler. So that’s pretty cool. And kids who spend more time in nature seem to have better emotional regulation, social skills and self confidence.

When researching the book, what surprised you the most?

I wasn’t surprised by the health and mood benefits of being outside, but I was surprised by some of the cognitive boosts and some of the social benefits, for example that people tend to behave more generously after experiencing the awe of the outdoors. Nature actually makes us more civilized.

How do you, personally, get your nature fix?

I had to learn how to find nature in the city and maximize its benefits. Nearly every day, I spend at least 30 minutes in a nearby city park when I walk my dog. We go out in all seasons, and I cultivate being mindful when I’m there. So I take the earbuds out and make an effort to look around at the birds, the buds on the trees, sometimes even feel the bark or smell some pine needles.

I enjoy watching the fractal patterns of ripples on the creeks in the parks or the concentric rings the feeding fish make in the canal near my house. I also walk my dog in the neighborhood every evening, where I like to check in on the moon or the sunset. And I think being outside at night helps re-set my circadian rhythms to prepare for a good night’s sleep. It’s not the deep, dark, Colorado night sky, but it’s something.

If a reader takes away just one thing from your book, what would you want it to be?

Go outside! Go often. Bring friends or not. Breathe.


You can purchase The Nature Fix online via the Audubon Shop, where all purchases go toward protecting the nature of Massachusetts.

Bird Feeder Sale is On!

Buffet Window Bird Feeder

Buffet-Style Window Feeder – On Sale Now in the Audubon Shop

It’s time for the annual August Feeder Sale in the Audubon Shop! All month long, enjoy 20% off all seed, suet, and hummingbird feeders in the Audubon Shop, both in store and online.

Here are a few of our best sellers:

Squirrel Buster Seed FeederSquirrel Buster Seed Feeder

The patented “Squirrel Buster” technology in this feeder includes a weight-sensitive cage that closes the seed ports when a squirrel grabs hold but is also a great surface for birds like nuthatches and woodpeckers that prefer to cling to the cage rather than perch.

Original Price: $59.95

Sale Price: $47.96

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Classic Hummingbird Feeder

Classic Hummingbird Feeder

Classic Hummingbird Feeder

A gardener’s favorite, this classic pinch-waist hummingbird feeder has a glass bottle and four bright feeding “flowers” to attract hummingbirds to the nectar inside.

Original Price: $15.95

Sale Price: $12.76

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Suet Feeder with Tail Propq

Suet Feeder with Tail Prop

Suet Feeder with Tail Prop

Made from recycled materials, this suet feeder is great for attracting both songbirds and woodpeckers, who will appreciate the extra support from the tail prop.

Original Price: $22.95

Sale Price: $18.36

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